Wouldn’t it be great if you could make your business as engaging as a computer game?
…And not just a computer game either – sports, board games, and even the playground games that we all played as children all hold the ability to enthral us and draw us into the game itself. We forget our surroundings and troubles, we focus on the game’s objectives, and we enter a state of flow that otherwise eludes us in our day to day lives. We are motivated to play the game…
Now imagine if your customers and leads behaved in the same way when dealing with your business. If they focused and worked towards completing objectives that linked to not only the game’s goals but your goals too!
- Samsung’s ‘Samsung Nation’ increased their customer review numbers by 500%
- AutoDesk created a narrative tutorial and increased their product trial usage by 54%
- Playboy created a community hub called ‘Miss Social’ that drove a 60% revenue increase
This is the goal of marketing gamification – to take the engaging parts of games and transplant them into your business and its processes – making them more engaging as a result. We want to show you how to do this for your business.Get an email when the book is available
What’s in the book?
When we looked at the current guidance on gamification, we found tonnes of material on gamification theory and examinations of well-established case studies focused on HR, learning and product development best practices. What we struggled to find though was a practical guide to implement all this theory, or any material focused solely on how to apply gamification to marketing – one of its most powerful applications!
This is why we decided to write this book: An actionable, non-jargon (we tried anyway) guide to boosting your marketing with one of the most powerful psychological models that can be applied to almost any business. This is a practical book for marketers and gamification professionals, written by a marketer and a gamification professional.
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About the authors
Daniel Griffin is a UK-based marketing professional and writer. Dan has over ten years experience in digital and customer-led marketing, and has built a reputation for leading innovation and change in both B2B and B2C companies like Amazon, Ashridge/Hult Business School, and the numerous small businesses and charities he has consulted for over the years.
As an avid online gamer, Dan became interested in the way games motivate us and has since combined this research with his own training in consumer psychology. He now wants to share his insights with others, particularly with small businesses that could thoughtfully apply gamification principles to build better, stronger relationships with their customers – and get an edge over their competition.
Albert Van Der Meer
Albert van der Meer, the man behind aeStranger, is a European-based Professional in visual entertainment. With an MA in Film Production, his expertise lies in exploring concepts, narratives, and practices in visual entertainment from a creative and academic standpoint.
Albert is always striving to find or discover the next original and innovative idea in telling stories to a broad spectrum of people in the most visually imaginative manner possible. His skills lie firstly in filmmaking & the academia behind visual entertainment, and secondly, they have moved towards the theories around learning and storytelling in game design and game development. His current interest is the blurring of lines that Virtual Reality is causing between the film and the game experience.